What if the biggest challenge in your business isn’t your strategy, your competition, or
even your bottom line? What if it’s how your people understand one another?
After 40 years in business, I’ve learned something that continues to shape how I work
with business owners and their teams:
You can have the right strategy, the right resources, and incredibly talented
people, but if those people aren’t communicating effectively, even the best
business can struggle.
My career has taken me through multimillion-dollar banking transactions, publishing,
advertising, logistics sales, and business ownership. Combine that experience with my
background as a Licensed Professional Counselor, and I’ve had the opportunity to
understand business from two very different, but equally important perspectives.
The business side. And the human side.
And I’ve discovered that understanding both can make a remarkable difference.
Four personalities. One workplace. A whole new perspective.
Have you ever wondered why one employee thrives under pressure while another
needs time to process? Why one person loves brainstorming and another just wants to
get to work? Or why two highly capable people can see the same situation so
differently?
It’s not necessarily a lack of talent or motivation.
Sometimes, it’s simply a difference in how we’re wired.
That’s where things get interesting.
I recently worked with Rafe Lehner, owner of Mountain View Cycles in Hood River,
Oregon, and Pine Mountain Sports in Bend, Oregon, introducing Rafe and his team to a
personality and communication program developed by Jody Bagno-Dill at Jazz
Business Consulting (Jazz BC).
The program explores four communication styles: Performer, Producer, Arranger, and
Harmonizer.
Each brings different strengths, perspectives, and ways of approaching work.
And when people begin to recognize those differences, they have an opportunity to
change how they communicate, collaborate, lead, and solve problems.
The experience was interesting enough to become a story in The Source, titled “Four
People Walk into a Bike Shop.”
Now imagine what this could mean for your business.
What would happen if your team understood not only their own strengths but also how
to bring out the best in one another?
What if communication became clearer, workplace frustration decreased, and your
managers became more effective leaders?
What if your customers could feel the difference?
That’s the kind of opportunity I love helping businesses explore.
And this work isn’t limited to one industry. CD & Power, a Northern California generator
company that has worked with Jazz BC for years, has been named a Bay Area Top
Workplace for 11 consecutive years.
While every organization has its own challenges, one principle remains consistent:
Business success is about more than what people do. It’s also about how they
work together.
But first, let’s talk about YOU.
Are you a Performer, Producer, Arranger, or Harmonizer?
Do you naturally take charge? Bring people together? Focus on details? Or see
possibilities others might miss?
Understanding your own communication style can be an eye-opening first step toward
understanding the people around you.
Jazz BC offers a free Personal Vibe Assessment, and I’d encourage you to take a few
minutes to discover yours.
Discover Your Vibe: Take the Free Assessment →
Once on the page, scroll down to the Personal Vibe Assessment
What could be possible for your business?
An assessment can offer valuable insight. But the real opportunity is knowing what to do
with that insight.
That’s where I come in.
I work with business owners and teams to look beyond surface-level challenges,
understand the people and dynamics influencing their organization, and identify
practical ways to improve communication, leadership, and working relationships.
My approach combines decades of firsthand business experience with a deeper
understanding of personality, human behavior, and relationships.
Because I believe that when you understand your people better, you can make better
decisions about how to lead them, support them, and help them succeed.
If you’re wondering what might be holding your team back, or how to bring out
more of its potential, I’d welcome a conversation.
Let’s explore what’s working, what’s not, and what might be possible.
Learn More About Working With Lori →
I look forward to connecting.
Lori Mazenko
Business Consultant
lorimazenko.com
